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"The role that digital devices play in the dating process today, it's very different than it was five years ago," he notes."Having a reality concept that allows the audience to use digital and social to determine the outcome, it seemed like a really organic connection to that genre." The series will use multiple cameras to provide different angles on the action over the course of the project, which will be available in both English and Spanish.

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You simply sign up with your Facebook login (no worries, the app doesn’t post to your wall or access any of your data), tell the service if you want to chat with men or women, and after that, it just takes one click to get started.

After the completion of the initial rollout, Meet Me intends to launch new freemium products within the video streams to help monetize the feature and encourage broadcasters to produce high-quality content.

The company also expects to bring the feature to its Skout mobile applications later in the year.

Blacker adds that the goal is to reach an audience demographic that he calls "Generation M," because they are mobile, multicultural and millennial.

"We're very focused on how to serve this group," he says.