The influx and popularity of dating apps, such as Tinder, Grindr and Hinge, have had a significant impact, opening up online dating to new users.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
With much of the earlier stigma surrounding online dating gone, the principle challenges are around ensuring the experience offered is fulfilling for users.
This report assesses the current status of the online dating industry in the UK, including the value of the market and trends and other factors likely to impact growth during the next five years.
Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.